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Lesson Module 4 | Path to Purchase and Touchpoints

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Lesson Module 4 | Path to Purchase and Touchpoints

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Contents

  1. What are purchase journeys and the path to purchase?
  2. Why it’s important to understand purchase journeys
  3. Types of purchase journeys
  4. Touchpoints, and their role in purchase journeys
  5. Messaging and calls to action across touchpoints
  6. Test your knowledge - quiz
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