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Shopper Marketing Fundamentals E-course 

An introductory online course which provides an understanding of the fundamentals of shopper marketing across 6 self-paced modules. 

Who's it for?


The course is for anyone involved in the retail and shopper marketing industry including brand, marketing, design, account management, sales and finance staff that need an understanding of shopper marketing.

Course content

Shopper Marketing ​Definitions

​​Understanding Retail Objectives

Point of Purchase (POP) Drivers

Path to Purchase

Shopper Behaviour 

Bringing it all together

Shop! ANZ members receive free enrollment in our Shopper Marketing Fundamentals E-course.